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Selecting Puffer Jacket Styles for South American Winter Markets

Selecting Puffer Jacket Styles for South American Winter Markets

A seasonal outerwear assortment should reflect the destination climate, customer profile and planned retail window. A balanced range may include lighter layers, core padded jackets and longer protective silhouettes.

Review color, fabric hand feel, filling level and size range in the context of the intended channel—brand, distributor, retailer or promotional program.

Early planning helps make sampling and bulk delivery more realistic for Southern Hemisphere winter launches.