MOQ and lead time should be confirmed around the actual product rather than a generic promise. Fabric development, custom colors, trim sourcing, filling requirements and packaging can all affect the starting quantity and timeline.
A regular repeat style is usually simpler to plan than a new construction with custom fabric and multiple branding components. Share the expected order quantity and delivery target early.
A staged plan—brief, sample, approval, bulk production and export preparation—gives both sides a clearer view of the expected schedule.